LAs vegas mirage fc
Welcome to Las Vegas
A New Powerhouse in Major League Soccer
Our primary goal is to introduce Las Vegas Mirage FC to the local community, creating awareness and excitement around the new major league soccer team all across the country.
Our Badge
The Las Vegas Mirage FC badge features an inverted triangular shield. Its color palette of deep red-brown and golden yellow (85%), enhanced by soft neon gradients (15%), reflects the glow of the desert sunset and the vibrant spirit of Las Vegas.
At the center, sand dunes blend with the city skyline, symbolizing harmony between nature and modern life. The base includes sagebrush branches, Nevada’s state flower, representing the team’s local roots and desert identity. The overall design captures the essence of a mirage—bright, fleeting, and full of energy.
Key Symbolic Elements
The DESERT symbolizes untapped potential, representing the vast opportunities for growth and excitement.
Art Director: Jiachen Zhou
Copywriter: Raul Rodriguez
The MIRAGE embodies belief made real, illustrating how fans' hopes and dreams can transform into tangible experiences
Team Jersey
Inangural season Las Vegas Mirage FC Home Kit
Visual Identity
01 Gold-amber kits represent the team's spirit and vision.
02 Drone-lit desert fields showcase innovative event experiences.
03 Team crest illuminated in the sky symbolizes fan belief.
The ORACLE highlights fans as believers, emphasizing their critical role in the team's unbelievable journey
Designated player mockup
Raúl Jiménez — Forward, Mexico 🇲🇽
Experienced striker with Premier League and La Liga background (Wolves, Fulham, Atlético Madrid, Benfica).
Over 100 international caps and 30+ goals for the Mexico National Team.
Brings leadership, marketability, and experience to a young club.
